Vorwerk Temial launched in the kitchen retail market
For the launch of Vorwerk's Temial product in 2018/2019, we developed the "specialist kitchen trade" sales channel together with the customer and successfully established an encore campaign.
Temial is an activity of the Vorwerk Group with headquarters in Wuppertal, Germany. The core business of the family-owned company, founded in 1883, is the production and distribution of high-quality household appliances. Since 2018, this has included the Temial system with the smart tea maker, a variety of teas and a selection of accessories. Temial combines advanced technology with millennia of tradition and embodies the combination of entrepreneurial spirit and trend sense. For the launch of the product, we developed the distribution channel "kitchen retail" together with the customer and successfully established an encore campaign.